Big ideas deserve a big stage.
Every good idea deserves a clear story
Every good film has a moment when everything suddenly makes sense. That is the moment we create for your message. Heroframe develops explainer films and motion design that make complex products, services and topics easy to understand — through story, style and visuals that stay memorable.
Make complexity simple
We bring your message to the point — clear, visual and immediately understandable.
Emotion, not just information
Facts speak to the mind. Stories create feeling. We combine both.
A recognizable visual language
We develop a visual language that fits your brand and stays in people’s minds.
From concept to animation
From concept to final film, we guide the entire process directly, efficiently and from one source.
For ideas that need explaining.
Whether technology, health, SaaS or an impact-driven topic: we develop visual stories that make complex content clear and memorable.
Products & Services
For products, services and offers whose value is not immediately obvious. We make functions, workflows and benefits visually tangible.
Health & Medical
For medical products, health apps and sensitive topics. We explain complex processes clearly, credibly and visually.
Startups & SaaS
For new ideas, digital services and platforms. We quickly show what your product can do — clearly, modernly and convincingly.
NGOs & Education
For organizations, campaigns and learning content. We turn important messages into stories that inform and move people.
Selected Work
A selection of explainer films and motion design: Heroframe turns complex messages into clear visual stories — easy to understand, on-brand and memorable.
Communication that lands.
Complex content needs more than text and beautiful images. A strong explainer combines story, design and motion so your message is understood, remembered and shared.
From idea to premiere
Good motion design does not happen in chaos. Every project moves through clear phases — from the first idea to the finished film.
Typical Budgets for Explainer Films
The scope of an explainer depends mainly on story, number and complexity of scenes, and the desired level of visual staging. 2D, 3D, AI and compositing are tools — not price tiers.
Focused Explainer
For one clearly defined core message with a manageable production scope.
- Typically approx. 30–45 seconds
- One central message and a small number of clearly defined scenes
- Ideal with an existing script, branding or a solid content foundation
- 2D, 3D, AI and motion design can be combined as needed
Story-driven Explainer
For topics that unfold across multiple scenes and need their own visual world.
- Typically approx. 30–60 seconds
- Individual dramaturgy, storyboard and stronger art direction
- Multiple scenes, transitions and different visual tasks
- Flexible combination of 2D, 3D, AI, character work and compositing
Cinematic Explainer
For highly staged films with a distinctive visual identity and campaign-level ambition.
- Stronger concept and art-direction phase
- More complex scenes, worlds, characters or technical sequences
- Higher visual density and a stronger cinematic approach
- Scope and budget are calculated individually
Guide prices are net, plus VAT where applicable. Final cost depends on length, number and complexity of scenes, concept and storyboard effort, asset creation, character or technical animation, revision rounds and optional voice-over and sound design.
We liked the end product, he communicated with us honestly about the timeline of our project and
accommodated feedback.
Wir waren mit der Arbeit von Hermann sehr zufrieden. Er hat die Details präzise umgesetzt, war
zuverlässig und professionell. Wir freuen uns auf die nächste Zusammenarbeit!
Excellent work. Very quick turnaround and professional quality. We will definitely work with Hermann
again.
Die Zusammenarbeit war ausnahmslos positiv. Wir durften von Hermanns extrem großer Erfahrung
profitieren. Die Kommunikation lief unkompliziert und effizient. Das Produkt ist besser geworden, als wir es
uns vorgestellt hatten. Jederzeit gerne wieder!
Mit Hermann haben wir einen Partner gewonnen, der ein Projekt trotz ambitionierter Timeline zuverlässig übernommen und erfolgreich umgesetzt hat.
Schnell, präzise und mitdenkend – inklusive sicherem Verständnis der komplexen Prozesslufttechnik – und dabei jederzeit angenehm im Austausch.
Hermann Fleischmann hat uns geholfen, unsere Planung in einer klaren und verständlichen 3D Visualisierung darzustellen.
Seine visuelle Umsetzung machte es einfacher, dem Kunden die Details unserer Idee näherzubringen.
Die Zusammenarbeit war unkompliziert und ergebnisorientiert.
You have the idea. We bring it to life.
Whether it’s a product, service or complex message, we create an explainer film that makes it clear, compelling and memorable.
Questions, answered honestly.
That depends less on the technique than on the message. 2D works well for clear processes, SaaS products and abstract concepts. Stylized 3D adds depth, tactility and a premium feel. Character-driven films make sense when people, trust or emotion are central — for example in health, NGOs or apps. In the intro call, we determine which visual approach supports your message best.
Yes, where useful. If you already have a script or clear content foundation, we develop structure, timing and visual dramaturgy from it. If the content still needs shaping, Heroframe can also support script development.
Yes. We work with your logos, colors, typography and existing visual assets. If you already have an illustration system, mascot or brand guide, we integrate it cleanly into the film. If your brand does not yet have a motion language, we develop a fitting look that feels consistent and recognizable.
That depends on length, style and complexity. A focused production can often be completed in roughly 3–4 weeks, while more stylized or story-driven projects typically require 4–6 weeks or more. The process can include concept, script, look development, animation, feedback rounds and final delivery.
That is why we work step by step. Before final production begins, we align on script, look, styleframes and animatic. You see the direction early and can give feedback before changes become expensive or time-consuming. Transparency and clear review stages are built into the process.